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Parties Direct shares your concern about the protection of your personal information
and is committed to safeguarding your privacy online. This is our policy regarding
the privacy of information we collect on www.parties-direct.com (the "Site").
Please read it carefully to understand how your personal information will be treated
as you make full use of our many offerings.
The information we gather
We gather two types of information about users:
1. Tracking Information
Tracking information is information that is collected about every user of the
Site, whether such user registers or not, and is automatically gathered using
"cookies." A cookie is a small data file that is written to the user's
hard drive by a Web server and used to track the pages the user has visited.
Cookies do not include personal information about you, but they are unique to
each user, which allows our computers to distinguish between users, and personalize
your experience if you have previously provided information about yourself.
Cookies are only read by the computer that placed them, and cannot execute any
code or virus.
2. Personal Information
Personal information is information that relates to an identifiable individual.
When a user registers for the Site and/or makes a credit card payment, he/she
may be required to provide personal information such as his or her name and
email address, credit card number, type and expiration date, telephone number
and billing address
Use of the Information
1. Tracking information
We use tracking information in aggregate form to build higher-quality, more
useful services by performing statistical analyses of users’ activities,
and by measuring demographics and interest regarding specific areas of the Site.
We also use the aggregate data to inform our partners as to the number of people
who have seen and clicked on links to their websites.
We also provide or may choose to provide statistical tracking information (i)
to our owners, subsidiaries, and affiliated companies (collectively, "Affiliates"),
and (ii) to sponsors and advertisers, enabling them to better target their advertisements
to our users. None of the statistical information provided to them can be connected
to the identities or other personal information of individual users. Advertisers
that serve ads onto the Site may use their own cookies or other technologies.
We cannot be responsible for the privacy policies or practices of any such advertisers.
2. Personal Information
At registration and when a user is purchasing goods through the Site, we provide
notice to user that personal information will be collected during the registration
and/or purchasing process (as applicable). This Privacy Statement itself is
also notice that such information is collected.
We may use this information in a number of ways:
· to customize various aspects of the Site to your preferences.
· to pre-complete online forms. For example, if you have provided an
address when purchasing goods, the site may automatically fill in that information
on a subsequent order form for your purchase of goods. This is simply a convenience
-- no information is released to anyone unless you authorize its release, such
as by clicking a "Submit" button.
· to determine which advertisements or sponsor messages will appear on
your screen.
· to send you solicitations, product announcements, and the like that
we feel may be of interest to you, provided you have "opted in" to
receive these materials as provided below.
· to forward information to you, from time to time, regarding third party
products or services, provided you have not "opted out" of receiving
this information as provided below. Such mailings will be distributed by us
and will not involve disclosure of your personal information to third parties,
except, as may be necessary, to our contractors, other agents or suppliers as
described more fully below.
· as may be necessary to support the operation of the Site, such as for
billing, account maintenance, and record-keeping purposes.
As a general rule, we will not disclose any personal information to any third
parties, except when we believe in good faith that the law requires it, to protect
other users of the Site, or to respond to an emergency. We will also disclose
your personal information if you have given permission for us to disclose such
information, either during your registration or otherwise. Information may also
be given to our contractors, agents or suppliers who we have employed to perform
functions on our behalf (for example, for the purpose of processing credit card
purchases, sending postal mail and e-mail, or hosting our servers), but only
to the extent necessary for them to perform services on our behalf, and under
reasonable confidentiality restrictions. Finally, if you partake, or we reasonably
suspect that you are partaking, in any illegal activity, we may disclose your
personal information without a subpoena, warrant or other court order to the
extent we feel is necessary to cooperate with appropriate authorities.
You acknowledge and agree that we may process and store your information on
our servers and/or those of third party web hosting companies. We reserve the
right to provide any information that we have collected to our Affiliates and
to transfer any such information to a third party in the event that we sell
or otherwise transfer substantially all of our assets related to the Site.
Third-party Use of Personal Information
The Site contains links to other Internet websites. Unless otherwise explicitly
stated, we are not responsible for the privacy practices or the content of such
websites, including such sites' use of any information.
Keep in mind that, while we encourage all third parties involved -- such as
our partners and advertisers -- to adhere to our policies regarding our users'
privacy and to otherwise handle personal information in a responsible manner,
we cannot and do not assume any responsibility for any acts or omissions of
third parties, including the manner in which they use information received either
from us or independently. Nevertheless, in the event you encounter any third
party associated with the Site (or who claims association with the Site) who
you feel is improperly collecting or using information about you, please contact
us; we will be happy to forward your message to the third party.
Changing Personal Information
We recognize that some of the information that we collect from you during registration
will change from time to time. You can change information that you have previously
provided to us by emailing us at info@parties-direct.com
or by telephoning us.
Security
We use reasonable security methods to protect the data that resides on our servers
and/or those of our contracted third party web hosters. However, no security
system is impenetrable. We cannot guarantee the security of our servers, nor
can we guarantee that information that users supply will not be intercepted
while being transmitted to us over the Internet.
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